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Spectacle of the Real

A suberb animated promo from Buck for David Blaine’s magic series in the US. Animated forms morph effortlessly from one thing to the next. With VO by Christopher Walken.

Unsatisfying

Unsatisfying

Parallel Studio set off an animation challenge to create the most annoying, disappointing and unsatisfying short segments. A nice use of gradients, texture and two-tone lighting add a modern twist to simple flat animations.

Don’t blink

Don’t blink

Apple launches their iPhone 7 and new watch with a short 107 second summary of their conference in this video. It’s as simplistic as you’d expect from an Apple video, but always done very well. You can find out more about it’s cleverness here.

Humaine Society – Puppy Mills

Humaine Society – Puppy Mills

This Buck video should come with a saccharine warning, as the music and small american kids talking about puppies does verge on the nauseating, but it’s a nice animation which manages to slickly combine multiple animation looks and live action in the blink of an eye.

Disney Classics

Disney Classics

2viente recreate Disney with classic geometric shapes. Each classic film is recognisable through the animation of simple geography, and matches with a modern colour palette and nice transitions add a unusual twist to a Disney channel advert.

thor

Thor: The Dark World

A very simple and elegant painterly end sequence from Blur Studio.

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50 years of Dior Eau Sauvage

This stylish promo for Dior’s “Eau Savage” takes us back to the early 2000s, when flat-shaded CG and negative space transitions were all the rage.

Directed directed by French duo David & Oerd.

natilus

Nautilus

An inspiring piece of animation for anyone interested in a career in astrophysics. The story behind France A. Cordova’s big break into a world normally populated by men. Produced by ‘Not to Scale and directed by Colin Hesterly.

Child Marriage

Child Marriage

The American World Jewish Service work with Gunner to produce this infographic. An illustrative approach mixed with traditional original ideas create a Buck-like feel.

The Road to Rio

The Road to Rio

Art and Graft produce another carefully design short promoting the Olympics in collaboration with the Lottery and ITV. A pleasant mix of 2D and 3D rendered seamlessly in a coherent design style.

Costa Sunglasses

Costa Sunglasses

Giant Ant return with another video for Costa Sunglasses, in a sunny florida setting. One simple pan, transitioning with passing elements shows a whole journey in one beautifully crafted move.

Syracuse: Yield

Syracuse: Yield

Dress Code create this montage video for Syracuse university, using cut up photos and video in a collage look.  The recruitment video goes past the general sunny campus video and montages voice and archive stills to create a unique video.

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Memorial Sloan Kettering – Less

Beautiful interplay of 2D and 3D elements in this brand promo for Memorial Sloan Kettering directed by Ege Souyer. The impeccably elegant animations create a sense of confidence and control befitting a cancer treatment center.

Facebook at Work

Facebook at Work

Clim from Sebas & Clim fame has now gone solo and produced this nice infographic for Facebook. It’s wonderfully designed as ever but it’s the seamless integration with CGI and shot photography which sets this infographic away from the others.

San Pellegrino ‘Dining By Starlight’

San Pellegrino ‘Dining By Starlight’

Blacklist and Studio AKA create this short for San Pellegrino. A fully 3D film but with a 3D style creates a charmingly lit environment.

vigil

The Somme Centenary

Very interesting and poignant sequence on BBC screens. The Centenary of the Battle of the Somme: The Vigil Trailer – BBC Two

Creatives TBC

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The Jack Garratt Story

Great animation and great story about the rise to fame of Garratt. BBC Music commissioned ‘Contra‘ to tell the tale.

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Vodafone Foundation

It’s got a similar feel to the famous Apple commercial but this is a very elegant and well crafted piece about the recent cyclone that hit Fiji.

By Vincent London.

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Reeps One – VR video

I’m guessing this would sound amazing with a VR headset on but it is certainly an interesting view even without one. Use the navigation to explore while the beatboxer performs.

Production: The Mill, Aurelia Soundworks
Directors: Gawain Liddiard, John Hendicott

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In Plain Sight titles

A surprisingly effective sequence considering that our brains seem to suggest that there’s more there than there is.  Not sure who the creative is but will update this post when we find out.

BMW - Ultimate Racetrack

BMW Ultimate Racetrack

This commercial was completed 2 years ago but now “the making of” film has been produced which gives us a fascinating glimpse into the whole process of shooting, animating, rotoscoping and compositing of the final commercial. Look at the original first and then check out “the making of“.

Directed by Ozan Biron
Production by The Embassy

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La Effe Rebrand 2016 – Idents

The broadcast channel La Effe is not only a TV station. It’s an eclectic, multifaceted, plural and versatile way of thinking.

branded by NERDO

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Ayrton Senna Institute

A brilliantly animated tale of F1 driver Senna, from Sao Paulo studio Le Cube. The film is meant as a piece of encouragement for fellow Brazillian athletes competing in this years Olympics.

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Hyper-Reality

A scary futuristic vision of how augmented reality could influence our lives perhaps? Created by Keiichi Matsuda.

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Coldplay ‘Up & Up’

A great montage juxapositioning unusual images using a lot of old archive footage. Directed by: Vania Heymann and Gal Muggia

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Organic Machines

Beautifully crafted  title sequence by Beijing visual designer Zaoeyo (aka Xiaolin Zeng, aka Mike Zeng) detailing insects constructed with glassy, organic materials.

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Nespresso Mobile app

Another great piece from Quentin Baillieux (Parallel) with animation from Florent Remize. There’s a very continental retro styling here similar to the Pernod advert also on Sketchpad.

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Charles X – Can You Do it

A mix of 2D and 3D animation in this stylish music video. Animation by Brunch & amazing Cinematography.